Suiting the Sound – Jewish Rodeo Tailors of Country Music

Tuesday, Feb 15, 2022

Tuesday, February 15 at 8 pm ET
Free on Zoom with suggested $10 donation
Click here to watch the program

Ablaze with vibrant colors and sparkling with rhinestones, country music performers have been lighting up stages and turning heads in spectacular, custom-designed Western wear since the late 1940s. In this program, we’ll explore the lives and work of the three most influential of the pioneering rodeo tailors, Bernard “Rodeo Ben” Lichtenstein, Nathan Turk, and Nudie Cohn. Each of these three rodeo tailors were born to Jewish families and immigrated to the United States in the early 1900’s. 

Join us to learn more about this interesting slice of American Jewish and Country Music history, listen in on good conversation between curators, and soak up insights (and a little music) from a country music legend. 


Jewish Mass Migration from Eastern Europe to the U.S.
Josh Perelman, PhD, Chief Curator and Director of Exhibitions & Interpretation, Weitzman National Museum of American Jewish History

Western Wear and Trailblazing Rodeo Tailors
Mick Buck, Chief Curator, Country Music Hall of Fame and Museum 

Conversation with the Curators

Featuring conversation with and music from special guest Ray Benson, nine-time Grammy-winning co-founder and bandleader of the legendary band Asleep at the Wheel and the self-proclaimed “Tallest Jew in Country Music”.


This program is produced in partnership with The Country Music Hall of Fame and Museum.

The “Jews and Country Music” series is presented by the Weitzman National Museum of American Jewish History in partnership with the Ashkenaz Festival.

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February 22- Mark Rubin: Jew of Oklahoma

March 1- Torah of Country Music with Joe Buchanan and Rabbi Sandra Lawson

March 8- Nefesh Mountain(duo)